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  • 2010 Google Analytics Master Class on Actionable Insights in Singapore and Malaysia

    Mar
    01
    posted by Mohan Belani on Monday, March 1, 2010 at 6:11pm Categories: Blog

    galogo_174x174I just got word that Google will be holding their analytics master class on Tuesday, 9th March, at the Meritus Mandarin Orchard, Ballroom 1. Apparently, it’s a must-attend event if you run a web based business and you want to really understand how best to utilize your web analytics data. Sneha and I are definitely attending it and I feel that startups and online business owners out there should do too. They are featuring a range of speakers including the Product Manager for Google Analytics, Beth Liebert, who is flying down just for this.

    Interested participants can sign up at the following sites:

    Singapore
    Date: Tuesday, 9th March 2010
    Location: Meritus Mandarin Orchard, Ballroom 1
    Details: https://sites.google.com/site/analyticsmasterclass/singapore


    Kuala Lumpur:
    Date: Thursday, 11th March 2010
    Location: Hilton Hotel, Ballroom A, Kuala Lumpur
    Details: https://sites.google.com/site/analyticsmasterclass/malaysia

    More Details: http://cse-sea.blogspot.com/2010/02/google-analytics-master-class-is-back.html

    From what I heard, last years class in Singapore (which was the first in Southeast Asia) was way oversubscribed, hence I think this year’s one will be too. So do sign up early!

    The agenda for the Singapore event is attached below for easy reference. See ya there!

    1:30 – 2:00pm Arrival & Registration
    2:00 – 2:20pm Keynote Address
    Beth Liebert, Product Manager, Google Analytics
    2:20 – 2:40pm The Power of Segmentation
    Barbara Pezzi, Director Webmarketing & Ecommerce, Swissotel
    Learn how Swissotel leverages Google Analytics advanced segments to truly understand its visitors
    2:40 – 2:55pm Google Analytics: Powerful. Flexible. Intelligent.
    Stephanie Hsu, Google Analytics Specialist, Google
    Google Analytics has come a long way in the last 12 months. Learn what new features now make Google Analytics a truly Powerful, Flexible, and Intelligent measurement tool.
    2:55 – 3:10pm Taming the HiPPO
    Adrian Tan, Director, Online Marketing Services, clickTRUE
    Jeff Shi, Assistant Manager, Campaign Operations, clickTRUE
    clickTRUE share their secrets on overcoming the demands of the Highest Paid Person’s Opinion (HiPPO) to drive real value for business
    3:10 – 3:20pm Shaping the Funnel
    Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia
    Learn how Amari Hotels used Google Analytics goal funnel reports to optimise their online sales flow to generate more reservations
    3:20 – 3:30pm Optimising AdWords with Google Analytics Data
    Lianne Mateo, Google Analytics Specialist, Google Southeast Asia
    Iris Cheng, Google Analytics Specialist, Google Asia Pacific
    Find out how Google’s own Google Analytics Specialists optimise AdWords campaigns for increased returns on investment (ROI)
    3:30 – 3:40pm Mobile Analytics for Plasa.com
    Justin Lee, PointStar
    PointStar share their experiences working with mobile analytics and insights for Plasa.com, Telkomsel Indonesia’s community portal
    3:40 – 3:55pm Tea Break
    3:55 – 4:05pm Optimising Raffles Hotels and Resorts
    Rajitha Dahanayake, CEO, eMarketingEye
    Find out how eMarketingEye have helped Raffles Hotel understand and optimise their AdWords traffic with the help of Google Analytics reports
    4:05 – 4:20pm Better Landing Pages with Google Website Optimiser
    Jon Stona, Regional Product Marketing Manager, Google Asia Pacific
    Test different landing page designs with Google Website Optimiser and get more visitors converting on your site
    4:20 – 4:30pm Price Testing with GWO – The Holy Grail of Marketing
    Rachit Dayal, CEO, Happy Marketer
    Happy Marketer share their experiences price testing for Genopal.com with Google Website Optimiser
    4:30 – 4:45pm Boomz! Other Data Sources To Help Your Business Succeed
    Madona Michael, Account Strategist, Google Southeast Asia
    Learn how to augment your Google Analytics insights with Insights for Search, Google Ad Planner, and YouTube Insights
    4:45 – 4:55pm Google Analytics Resources
    Dinesh Jain, Google Analytics Specialist, Google India
    Inspired to start making full use of Google Analytics? Learn more about the available educational resources
    4:55 – 5:05pm 10 Things to do Today
    Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia
    Stephanie Hsu, Google Analytics Specialist, Google
    By now your mind is racing with the possibilities Google Analytics holds for your business. We’ve distilled everything down to 10 actionable items for when you leave our Master Class
    5:05 – 5:25pm Panel Discussion and Q&A
    Panelists: Beth Liebert, Barbara Pezzi, and Hugh Gage (Web Analytics Wednesdays Singapore)
    5:25 – 6:30pm Networking Session
    Hosted by     Web Analytics Wednesdays Singapore


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