Buzzcity Launches Djuzz – Mobile Platform for Games

With the acquisition of Admob by Google and Quattro by Apple, the mobile advertising market is in a state of high entropy and generating a lot of interest from the mobile ecosystem. Mobile advertising is definitely on the rise and a lot of companies are joining this bandwagon. Buzzcity is one such Singapore-based mobile media company which provides advertising network to brand owners and agencies. They provide this network using two main components, network of publishers and Buzzcity’s own mobile apps/products. With respect to their products, Buzzcity has its own social networking application called myGamma, and recently they launched their new platform for mobile games called Djuzz(Algerian term for “Welcome”).

Djuzz – Overview

Djuzz is an ad-supported free mobile games portal available for all mobile users (except for you-know-who)
Like an app-store, Djuzz offers search-centric directory type listings based on many categories. This service is completely free for game publishers and Djuzz will host, distribute and even market their games. While partners are provided access to view analytics, traffic reports and to add more games for distribution. They are also allowed billing flexibility and are at complete liberty to determine pricing for premium or try-&-buy games.

Mobile Gaming Market

Mobile gaming platform is definitely an exciting market to look at with the revenue forecast to reach $11.7 billion by 2014. This of course is largely attributed to the popularity of the iPhone and according to statistics, 32.4% of iPhone users download a mobile game as compared to industry average of 3.8%. Now with all these factors taken into account, it will definitely not be an easy game(pardon the lame pun) to reach out to the plethora of mobile users.

With respect to the advertisers and branding agencies, mobile games provide a path to do very interactive advertising and also has high potential to reach out to precise set of users. While this is a strong value proposition for advertisers, the content publishers on the other hand can leverage on this advertising platform to generate additional source of revenue.

Content Publishers Vs Users

With any mobile platform, the main pain point of course, is the vicious circle of who to get first, content publishers or users were both the segments won’t be signing up for the platform without the other. Buzzcity has cleverly solved this issue by leveraging upon its own product – myGamma. myGamma is a social networking site which has 4.1 million users as of date. Their members interact and form online communities in moblogs, discussion groups, chats and games. Numerous niche communities are also developed and members join to exchange and share information on various subjects of interest. This platform helps market the Djuzz games hence, bringing value to its content partners and advertisers.

Currently, they have about 25-30 content partners and are looking into expanding further into different categories such as shopping, lifestyle, weather etc.

While the site could do with a better design, ease of interaction and download process, it’s very encouraging to see more mobile startups venturing into the gaming space. In Asia itself, there are multitude of players in this market with large traction. It remains to be seen how Djuzz clearly differentiates from its competitors.

Follow Djuzz updates here

[img courtesy: techgadgets]