Kaplan’s ChallengeMe Online Campaign

Kaplan Singapore has launched a new Flash based interactive website called Challengeme.sg that is targetted at working adults with “N”, “O” and “A” level qualifications to increase the awareness of the availability of the suite of Diploma programs that Kaplan Singapore offers.

There are 4 games that you can play on the site: Gain Knowledge, ChairMan, Hospitality’s Sweet! and Even Numbers.

I tried the Gain Knowledge game. It loads fast and is quite challenging. The game isn’t exactly ground breaking but for people who are looking to kill time, it can be quite fun. The other games require registration before you can play which I guess is part of the lead generation strategy.

Of course the main idea about this interactive site is to let people know more about Kaplan’s courses and the “Kaplan Courses” tab provides a short summary of each of their courses. The site is currently publicized with media buys at STOMP, ST Digital Club and Friendster.